
In The Now provides actionable dating and self-improvement advice for meaningful connections. Unlike other 'generic' strategies, we focus on techniques that help you stand out while staying authentic to what makes you, YOU.
Our Dating Improvement Approach
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Actual Techniques
Clear, actionable strategies to connect in ways that resonate and feel genuine to you.
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Focus on Authenticity
Learn to be yourself, build confidence, and attract people into your life who align with who you genuinely are.
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Move Beyond Text & Apps
Our resources are designed to help you move toward real-life connections and conversations that make an impact.

First Date Advice That Actually Works
Download the First Date Digital Toolkit and make your next first date actually feel good - for both of you.

Beyond the Match
Dating Advice in the "App Era"
Wouldn't it be a relief to confidently and genuinely plan dates with someone you're interested in without having to second-guess every word or message? Our bestselling book, Beyond the Match, takes you deeper into how you can move seamlessly and effortlessly from Digital to Deep connections. Discover techniques, customizable scripts, and frameworks designed to elevate every interaction, so you can date and connect with true confidence.
Honest Words From Honest People:
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Effortless and Meaningful
"The guides are seriously solid! It’s helped me make new connections that feel effortless and meaningful." - Mark T.
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More Engaged
“I’m impressed - it’s straightforward and so helpful. I’m already feeling more genuine in my interactions, and my dates seem a lot more engaged!” - Paulo G.
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Fresh Perspective
“Thanks for sharing! I got pretty burnt out from dates going nowhere and InTheNow gave me a fresh perspective and reignited my excitement for dating again!" - Sam B.
Popular Blog Posts
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Budget-Friendly Date Nights: Unique Ideas to Try
Discover affordable unique date ideas to spark romance without breaking the bank. Get our expert tips and free dating guides to make your next date night unforgettable.
Budget-Friendly Date Nights: Unique Ideas to Try
Discover affordable unique date ideas to spark romance without breaking the bank. Get our expert tips and free dating guides to make your next date night unforgettable.
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Navigating the Dating Scene After 50: Top Tips
Get expert dating over50 advice with our comprehensive guide. Learn top tips for navigating the dating scene after 50 and build confidence in your search for love.
Navigating the Dating Scene After 50: Top Tips
Get expert dating over50 advice with our comprehensive guide. Learn top tips for navigating the dating scene after 50 and build confidence in your search for love.
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The Future of Dating: Trends for 2026
"What's next for dating? Get the inside scoop on dating in 2026 and discover how to be your authentic self in the app era."
The Future of Dating: Trends for 2026
"What's next for dating? Get the inside scoop on dating in 2026 and discover how to be your authentic self in the app era."